10 Ways Agents Can Stand Out On Ushombi
This blog today is for the real estate agents on Ushombi 🙂
The amazing agents at Christie’s International Real Estate-Turks and Caicos
This blog is going to be something different than the standard blog that is published. Today’s blog addresses ways Caribbean real estate agents can stand out on Ushombi, remain ‘front of mind’ with potential property investors around the world and increase their digital footprint.
Every agent wants to be found by potential property investors ahead of their peers on Ushombi, sales are important to agents so this blog offers ways you can stay ahead of your peers.
Ian Hurdle, Founder & Director of The Agency Turks and Caicos as well as the current President of Turks and Caicos Real Estate Association
Here are several strategies agents can use to stay front of mind for investors on Ushombi, the most comprehensive platform for Caribbean real estate:
1. Consistent Content Sharing
Market Updates: Agents can share regular updates on market trends, investment opportunities, or emerging neighborhoods.
Case Studies and Success Stories: Share examples of successful deals they’ve facilitated or market analysis for past transactions.
Investment Insights: Provide expert opinions on different types of real estate investments (e.g., commercial vs. residential, short-term rentals, etc.).
2. Targeted Email Campaigns
Agents can build segmented email lists to send personalized property recommendations or market insights tailored to the investor’s interests and portfolio. If the results don’t yield any gains then readjust you email campaign or drop it all together.
Maria Sanchez & Yoana Bonilla of Century 21 Cayman Islands
3. Exclusive Listings for Investors
Offer a feature that lets agents share exclusive off-market deals or pre-market properties only accessible to verified investors on the platform.
4. Investor Webinars and Workshops
Agents can host live or recorded webinars focused on investment strategies, financing options, or the tax benefits of real estate investments.
5. Customized Investment Portfolios
Allow agents to create personalized investment portfolios for investors, recommending properties that meet their financial goals and risk tolerance.
6. Advanced Search Filters
Enable agents to use advanced filters to show properties based on criteria important to investors, such as ROI, cap rates, or rental yield.
7. Interactive Property Dashboards
Allow agents to curate a real-time dashboard that investors can check for performance metrics (e.g., rental income potential, market appreciation).
Oriana Pavese, Co-Founder of Freedom Builders Global Group in the Dominican Republic
8. Collaborative Communication
Give agents tools to interact directly with investors via messaging or scheduled calls within the platform, providing advice or updates on new opportunities.
9. Showcase Track Record
Agents should prominently display their expertise and track record through ratings, testimonials, or successful investment projects they’ve facilitated on the platform. Posting photos of your recnet closings is always a good idea.
10. Personalized Recommendations Using AI
Implement machine learning algorithms to help agents recommend properties based on investors’ past behavior, preferences, and buying history.
These strategies allow agents to stay engaged and relevant by positioning themselves as trusted advisors to investors, adding value beyond simple property listings.
Bonus Insight:
Your social media should be up to date and impactful. You should be creating valuable/creative/informative content on a regular basis. If you aren’t then this is a weak spot your competition can take advantage of. Social media is the #1 source for leads. Some real estate agents get their best leads off of YouTube and Instagram. Having a strong social media platform is extremely important, just read this article here. Make your presence on Ushombi valuable.
If you have any questions about purchasing Caribbean real estate or would be interested in partnering with Ushombi then feel free to reach out to us here.